Despite being first to market with the innovative pancake shaker bottle, our client has experienced a significant increase in competition in recent years – particularly from private label. As the current market is heavily price-driven, our client is seeking a point of differentiation in order to reinstate growth within the product category once again. Everyone loves pancake shakers for how easy and convenient they are to use (and the quick clean up afterward) but that doesn’t mean there isn’t room for improvement. We wanted to uncover any functional pain points, big or small, that could be addressed through product innovation….
How we used Cross-Cultural Insights to help a historic wine brand tap into a growing market.
Deakin University’s nutrition degree was experiencing a significant drop in enrolments. Bastion Insights’ research not only helped reverse the decline in demand but resulted in a nomination for the 2019 AMI Awards for Marketing Excellence.
Bastion Insights conducted user acceptance testing with a ChatBot designed to help smokers quit.
Negative media coverage has been an issue for the entire sun protection category for the past 3 years and a well-known brand needed help addressing by utilising an insights community.
Bastion Insights were engaged by a leading Australian university about to launch its long-term strategic vision and comprehensive change program.
The Bastion Insights Idea Exchange community has become a
key element in Medibank’s insights strategy. As an insights-led,
customer first Marketing function, it is vital that we have access to
high quality, relevant customer insights in a timely manner. The
Bastion Insights team consistently deliver on these requirements
and have become a trusted partner across multiple Divisions.
The team at Bastion Insights offer consistently excellent research support across a gamut of activities, including comms testing, sentiment analysis, UX and product design. They’re succinct, timely and really understand our business objectives.
Before the research took place, we didn’t have a thorough understanding of how our brand was perceived by Chinese, but we have learned so much about Chinese and their culture, this (research) has been an invaluable investment!
Bastion Insights are an excellent research house, with an exceptional understanding of the commercial context. They are particularly good at the visual presentation of data which we can use at all levels through the organisation. They’ve been very responsive in both qual and quant studies and they deliver insights rapidly, so we can drive decision-making at the pace we need. I’d have no hesitation in recommending them to any business that wants to discover their customers’ unspoken motivations.
The Bastion Insights team have worked with us now for more than three years on Shopper Experience as well as ad-hoc communications development and testing. Our business has benefited greatly from the partnership with Dianne and her team. More importantly, our customers are heard within our organisation. We elect to work with people who are responsive and clear-thinking. Their research must also be excellent. We look forward to continued success together.
I really enjoy working with Bastion Insights. They’re always on point for great research and are very commercially astute with their recommendations. They have helped us connect with our consumers in a way that enables our business to be truly consumer centric and uncover learnings we simply could not have found without them.
WHAT CAN WE DISCOVER TOGETHER?
We are fast-paced, customer-centric and culturally attuned. Australia’s leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.
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Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.Learn More