Get to know Bastion Insights

About Us

Together we can discover

We are fast-paced, customer-centric and culturally attuned. Australia's leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.

What sets us apart
Dynamic and Forward-Thinking

Agile approaches and smart use of technology means we deliver insights quickly, when and how you need them to deliver to business needs.

A multi-disciplined team
Unpacking Complexity

Qualitative research to explore.
Behavioural science to understand..
Human-centred design to unpack the experience..

Our Team

Our people are driven by curiosity to improve the human experience, from consumer insight and customer intelligence to social marketing and communications and public sector research.

Steven Howlett
Managing Director

Steven’s previous experience includes tenures at the Australian Bureau of Statistics, Wallis Consulting Group and Forethought Research; and he is the Victorian Chair of the Australian Marketing Institute.

Isabel Zhang
General Manager Cross-Cultural Insights

Isabel Zhang is an experienced cultural & commercial research specialist, business strategist and cultural consultant, her dynamic business experience consists of different markets, social and cultural segments across the APAC region. Acting as the 'bridge', Isabel provides powerful insights into the dynamics of multicultural Australia and connecting Culturally And Linguistically Diverse communities. She enabled many businesses and government organisations to deal with complex multicultural business & social environments effectively by acts as a compass, guiding and empowering the decision-makers with an in-depth understanding of cultural nuances, facilitating strategic planning, and policymaking. Isabel Zhang also acts as a Goodwill Ambassador for the Museum of Chinese Australian History.

Tabitha Lucas
Group Client Director

Tab is passionate about what makes people tick. Together with an obsession with design and data visualisation, she has spent 20+ years delving deep into human behaviour, uncovering patterns and the ‘big picture’ in data, and making sure the way insights are communicated gets clients’ excited. Tab is a ‘specialist generalist’, who leads the quantitative team and loves all things numbers, while also being an experienced and enthusiastic qualitative practitioner.

James Wunsch
Group Client Director, Government & Social

James has over 20 years’ experience in the Australian Federal Government sector as both a buyer and a supplier to Government across nearly every portfolio at the Federal level. He is MBA qualified and has been granted Qualified Practicing Researcher (QPR) status. James has been at the forefront of the evolution of market & social research over his research career, including pioneering the use of online research communities in government with the Australian Taxation Office, the Murray Darling Basin Authority and the Royal Australian Mint.

Joanne Adams
Group Client Director, Qualitative

Joanne specialised in business strategy and market development based on insights and research. Over her career, she has become a qualitative research expert and at the forefront of trends and market analysis, CX and CVP development/human-centered design, brand portfolio, positioning and communications, and stakeholder engagement.

Nicole Lobosco
Senior Client Director

Nicole is an enthusiastic, dynamic, highly organised and hard-working researcher with over 13 years’ experience in the market research industry. She is a strong team contributor with broad thinking capabilities, holding reliability and flexibility at her core. She is passionate about new techniques and ways of understanding human behaviour to unlock strategy and growth. Nicole also has a passion for creating efficiencies and assisting the team with ensuring best practice in everything that we do. This ties in perfectly with her dual role focusing on both research and operations within the Latitude business.

Sandra Kowalski
Client Director

Sandra has over 8 years experience in Marketing and Research. She is passionate about creating actionable insights for clients and agencies.

Partnership & Affiliations

We are part of Bastion

Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

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