Get to know Bastion Insights

About Us

Together we can discover

We are fast-paced, customer-centric and culturally attuned. Australia's leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.

What sets us apart
Dynamic and Forward-Thinking

Agile approaches and smart use of technology means we deliver insights quickly, when and how you need them to deliver to business needs.

A multi-disciplined team
Unpacking Complexity

Qualitative research to explore.
Behavioural science to understand..
Human-centred design to unpack the experience..

Our Team

Our people are driven by curiosity to improve the human experience, from consumer insight and customer intelligence to social marketing and communications and public sector research.

Dianne Gardiner
CEO

Dianne is a passionate researcher and business woman who nurtures a talented team to strive for answers - no matter what the brief. A detective at heart, Dianne pieces clues together to uncover who, what and why, before shining a light on the path forward. Whether it is through listening, observing or questioning, Dianne's curiosity and desire to improve the status quo drives everything she does. With over 20 years’ experience researching all manner of brands, products, and communications, Dianne continues to help shape the world of research.

Isabel Zhang
Head of Cross-Cultural Insights

Isabel calls herself a bridge; she loves connecting people, cultures, and minds. Having lived across Asia-Pacific, she prides herself on being a culture advocate with a deep curiosity about people and their different cultural contexts. As an explorer of the human dynamic, she drives to unveil the truth behind human behavior and perception. Isabel’s passionate about meaningful cultural nuances as well as the commonalities we share. Her commercialised, consultant mindset will help your brands truly connect with your diversified consumers in order to grow and progress.

Monica Greenwood
Client Services Director

Some will say its Monica’s hobby as a theatre actress that allows her to appreciate the different characters that make up the world of market research. Others say it’s her 20 years of experience. Either way, Monica is passionate about understanding what clients need and ensuring it is delivered. It’s this focus that has earned her the reputation for on-point delivery of consumer-centric insights, each and every time.

Tabitha Lucas
Insights Director

Tab is passionate about what makes people tick. Together with an obsession with design and data visualisation, she has spent 20+ years delving deep into human behaviour, uncovering patterns and the ‘big picture’ in data, and making sure the way insights are communicated gets clients’ excited. Tab is a ‘specialist generalist’, who leads the quantitative team and loves all things numbers, while also being an experienced and enthusiastic qualitative practitioner.

Mehdi Khallouk
Research Director

Mehdi likes nothing more than advancing issues that matter. With over 12 years in strategic planning, research and experience design, he has contributed to a significant number of communications campaigns, corporate decisions and policy making steps on topics as diverse as climate change, gambling reform, family violence and private health insurance. Mehdi blends strong qualitative insight and quantitative flair to provide directional advice in tandem with data.

Nicole Lobosco
Research & Operations Director

Nicole is an enthusiastic, dynamic, highly organised and hard-working researcher with over 13 years’ experience in the market research industry. She is a strong team contributor with broad thinking capabilities, holding reliability and flexibility at her core. She is passionate about new techniques and ways of understanding human behaviour to unlock strategy and growth. Nicole also has a passion for creating efficiencies and assisting the team with ensuring best practice in everything that we do. This ties in perfectly with her dual role focusing on both research and operations within the Latitude business.

Erin Appleyard
Senior Research Manager

Erin’s knack for problem solving is what led her to a career in insights in the first place, but it’s the thrill of helping clients get closer to their customers and make better business decisions that keeps her fascinated. Determined to debunk the myth that research is boring, she is always keen to push the boundaries and try new ways to get to the crux of a problem and help clients grow, innovate, optimise and communicate.

Margaret Betteridge
Marketing & Engagement Manager

Margaret loves connecting people and uses her experience in marketing to create targeted campaigns that engage and delight. With a communications skillset specialising in digital marketing and customer relationship management, she’s passionate about early mornings, creative thinking, and engaging our online market research communities.

Tyson Powerlett
Research Manager

Tyson is a gourmet foodie, world traveller & self-proclaimed Bublé enthusiast. He has a creative approach to getting to the heart of research problems underpinned by client & agency side experience. His endless passion for qualitative research, paired with a love for storytelling with numbers, fuels his ability to think creatively & strategically for clients.

WenQi Tee
Research Manager

WenQi believes its her time spent living in different countries that makes her so open minded. Born in Malaysia, lived in Singapore and now an Australian, she is passionate about cultural diversity and representation. WenQi is able to use this passion, plus her love of numbers, to help your brand connect and engage with different customers using cross-cultural insights.

Natasha Rapacciuolo
Senior Research Executive

Natasha wants to be in the know. With a marketing and customer experience background, she channels empathy to uncover the truth behind decision making and rationale. Ultimately, Natasha is a consumer advocate. Her passion for understanding what makes people tick and communicating the importance of those insights back her clients is what brings her to the office each morning.

Simon Butcher
Director of Data Services

With nearly two decades of IT experience, fifteen spent in Market Research, Simon has a very good grounding in the systems needed to carry any research project to it's maximum potential. From multiple research platforms such as Qualtrics, Askia, ConfirmIT, Dimensions going as far back as SurveyCraft to the data visualisation aspects of these platforms and bespoke data visualisers like Dapresy and Tableau down to getting basic results through High Charts and Google Charts. A technology enthusiast his natural interest in new ideas equips him with the knowledge of what's emerging and what's available.

Naomi Trinh
Research Executive

Naomi's passion for insights and human behaviour led her to market and social research. With a knack for solving problems, she enjoys getting her hands dirty analysing data and finding workarounds to any complex problems and issues that come her way.

Olivia Wynne
Research Graduate

Olivia has a keen interest and experience in research and studying human behaviour. She’s an aspiring social researcher with a completed Bachelor of Social Research and Policy with a Marketing major from the University of New South Wales.

Partnership & Affiliations

We are part of Bastion Collective

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

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