Rapid insights tracking the hearts and minds of Australians during COVID-19

ADAPTING TO THE NEW NORMAL STUDY

Access research reports to understand how Australians are coping in the current climate

Without a doubt COVID-19 is forcing changes upon us all at a rapid rate and the true test of grit is how we respond and adapt.

Bastion Insights’ Adapting to the New Normal provides organisations with rapid insights about how people are adapting during the COVID-19 crisis. Providing weekly reports to ensure you are as up to date as possible.

Each report gives an update on seven key topics: 

  1. Impact and community sentiment
  2. Economic and financial concern
  3. Media consumption 
  4. Health and wellbeing 
  5. Working remotely  
  6. Family, social connection and distancing
  7. Post COVID plans – travel, life decisions, etc

You can request access to any of these reports by filling in the form below.

Bastion Insights Wave 5 Report
Click image to download sample report: Wave 5.

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  • Following a return to stage 3 restrictions in greater Melbourne, and a continuing climb in the number of cases, we see Victorians’ level of concern heightened across the board.
  • The crisis is again a health crisis. Personal and family concern, and concern for the health of the community return to levels similar to peaks seen at the beginning of the crisis.
  • Personal and health concerns have increased significantly this wave while economic concerns remain high but stable.
  • We see the start of a decline in confidence in Australians, as the nation is divided by invisible lines of restrictions lifted while others have their freedom severely constrained again.
Bastion Insights COVID-19 research study
  • Economic concern remains high but stable. This Wave we saw a significant improvement in the level of confidence in Australians, as the mood of the nation improves.
  • More and more Australians are reengaging in activities as restrictions lift. Holiday planning is starting to enter people’s minds, as they start to consider when and where they may holiday.
  • Comfort levels in engaging in activities outside the home is varied but there are many things Australians are ready to re-embrace as soon as permitted.
  • The gap in Australian society will widen as result of COVID-19, with the vulnerable and more disadvantaged in society impacted more.
  • Australians are starting to embrace their new freedom with caution.
  • The financial stresses are being borne more by a segment of Australians who are also at risk of negative health outcomes due to unhealthy coping behaviours.
  • Economic concern remains high, but there is a sense of relief about how restrictions are being lifted.
  • Aussies are falling into two camps, those who will remain cautious and those who will embrace their freedom.
  • Economic concern remains high, as we are torn between lifting restrictions and long term damage to our economy.
  • Working remotely has been a huge part of many Australians’ life over the last few weeks, with Aussies reaping the benefits of savings in travel time and other costs. But productivity at home isn’t always there.
  • Appreciating the simple things in life is something that COVID-19 has brought to the fore.
  • Beyond the current restrictions we see impacts on bigger life decisions which may have been delayed or changed. Will there be an uplift in moving out of our metropolitan cities?
  • Social media and streaming continue to gain attention as people search for ways to relieve boredom.
  • As Aussies come to terms with the new normal that is today, most (86%) believe life will never be the same again (at least in some ways). While 14% of Aussies don’t want life to return to normal, they are loving life today.
  • Four weeks since our first measurement of COVID-19 impacts on Australians, we continue to see a decline in concern.
  • Online purchasing has increased (65% have purchased online in last two weeks) but delays in delivery continue to be an issue.
  • Boredom and tiredness are the dominant feelings. Social media and streaming continue to gain attention as people search for entertainment to relieve boredom.
  • Some Australians’ bad habits (drinking and smoking) continue to increase. People are purchasing more online but delivery is letting us down.

Bastion Insights’ Adapting to the New Normal study commenced on  27 March 2020 as COVID-19 saw Australia go into lock down.

Measuring Australians sentiment each week via a 10-minute online survey. 

Total sample per week n=1000, Nationally representative of Australian population.

Survey results have been supplemented by qualitative online focus groups throughout the lock down period. 

If you would like to include specific research questions in future surveys, please email hello@bastioninsights.com.

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