We are industry experts with lived-experience.

We help business stakeholders and ELT level executives to understand cultural nuances and their impact on social behaviours, brand aspirations, purchase expectations, drivers and barriers.

We run our very own in-language media outlets that have a broad reach and community impact.

We run a regular ‘Top 100 Brands’ report to identify brand awareness and preference related to all industries, amongst those who currently or previously lived in Australia, were not born in Australia, and have Asian ethnicity.

Isabel Zhang

General Manager – CCI

An experienced cultural and commercial research specialist, business strategist and cultural consultant, Isabel’s dynamic business experience consists of different markets, social and cultural segments across the APAC region. Acting as the ‘bridge’, Isabel provides powerful insights into the dynamics of multicultural Australia and connects Culturally and Linguistically Diverse communities. She has enabled many businesses and government organisations to effectively deal with complex multicultural business and social environments, by acting as a compass, guiding and empowering the decision-makers with an in-depth understanding of cultural nuances, facilitating strategic planning, and policymaking. Isabel also acts as a Goodwill Ambassador for the Museum of Chinese Australian History.

Annabel Pittendrigh

Client Coordinator – CCI

Being fluent in Mandarin and having a passion for Chinese culture, she supports the CCI team on delivering projects that specialise in CALD and non-mainstream audiences. Annie recently joined Bastion Insights full-time after successfully graduating from Monash University with a Bachelor of Business, majoring in International Business and minoring in Marketing, and a Diploma of Languages, in Mandarin, and after having gained a year of working experience at Bastion Insights in her final year of study. Annie’s previous internship experiences have exposed her to the many complexities that Australian and Chinese businesses experience when interacting with both businesses and consumers, fuelling her passion to understand these further from a market research perspective.

Luke Chen

Senior Client Executive – CCI

Luke is a generalist practitioner with 7 years of experience to his name. Most of Luke’s career being client-side, and during this time he has become to understand the need for research and its application in successful business decision-making. Luke has covered both breadths of private and public clients and sectors whilst also touching a depth of issues stemming from Australia’s CALD community. Utilising a variety of methodological approaches including qualitative, quantitive, online communities and User Experience, Luke provides much needed clarity to complex social and business issues while acting as an enabler for key stakeholders to plan and confidently execute and optimise on their decision through considering the nuances of their consumer and stakeholder environment.