The definition of Australia’s ‘mainstream’ is changing. Based on the latest ABS data, the majority of Australians are new migrants, which is led by Asians. This is particularly relevant post-COVID, as brands ready themselves to be strategically positioned in a manner that entices engagement and positive purchase behaviour amongst Culturally and Linguistically Diverse (CALD) communities, to be future-proofed for years to come.
Turning transactional relationships to meaningful engagement leads to brand conversion, however, it doesn’t happen overnight. Our first-ever Top 100 Brands by Asian Australians report will ensure that your organisation optimises this lucrative opportunity.
This edition of the report explores brands within the tourism-related industries of Destinations, Events, Airlines, Hotels and Sports.
Our Top 100 Brands by Asian Australians report, which will be produced bi-annually, examines the awareness and likeability of top brands within different industries amongst Asian Australians.
If you’re interested in purchasing the report, please get in touch with us to find out more!
Read more about the report here:
Mumbrella: Australian brands languish in awareness and engagement among Asian-Australian consumers: Bastion Insights
AdNews: Aussie brands are falling short at engaging Asian-Australian consumers
Research News Live: Australian brands falling short with Asian-Australian consumers