Our Work
Turning actionable insights into Meaningful Engagement
Many CALD migrants struggle to integrate into Australian culture due to knowledge and understanding gaps, and fear of not doing the right thing. In partnership with the VRC, the Chinese Museum and Myer, we strived to close these knowledge and understanding gaps through creating a meaningful engagement opportunity for n=10 handpicked, high-net-worth, first to fifth generation Chinese migrants. Guests were invited along to a two-part event: The first part was a session at the Chinese Museum to educate guests on the racing industry and the Chinese-Australian migration journey, followed by an exclusive personal shopping experience at Myer’s flagship Bourke Street Mall store. The second part of this event, the...
READ MOREMedibank COVID-19 Health Assist
As the COVID-19 pandemic emerged, Medibank identified a critical need among the community for mental health support services to help people cope with the stress caused by the situation. As a leader in healthcare in Australia, Medibank developed a concept for a health and support service for its members that provided access to a range of healthcare professionals, at no extra cost. The Bastion Insights team stepped in to provide extremely timely but valuable insights on this concept, gathered from conducting rapid turnaround quantitative research among Medibank members. This assisted Medibank in making very fast decisions about the service, its...
READ MOREShaking Up A Pancake Brand’s Marketing Strategy
Despite being first to market with the innovative pancake shaker bottle, our client has experienced a significant increase in competition in recent years – particularly from private label. As the current market is heavily price-driven, our client is seeking a point of differentiation in order to reinstate growth within the product category once again. Everyone loves pancake shakers for how easy and convenient they are to use (and the quick clean up afterward) but that doesn’t mean there isn’t room for improvement. We wanted to uncover any functional pain points, big or small, that could be addressed through product innovation....
READ MORETurning actionable insights into Meaningful Engagement
Many CALD migrants struggle to integrate into Australian culture due to knowledge and understanding gaps, and fear of not doing the right thing. In partnership with the VRC, the Chinese Museum and Myer, we strived to close these knowledge and understanding gaps through creating a meaningful engagement opportunity for n=10 handpicked, high-net-worth, first to fifth generation Chinese migrants. Guests were invited along to a two-part event: The first part was a session at the Chinese Museum to educate guests on the racing industry and the Chinese-Australian migration journey, followed by an exclusive personal shopping experience at Myer’s flagship Bourke Street Mall store. The second part of this event, the...
READ MOREHow New Era Used Persona Creation To Redefine Their Marketing Efforts
New Era has manufactured high-quality caps for generations. With 100 years under their belt, they are the world leader in headwear and are the official cap of many renowned sporting leagues locally and internationally. But their offering goes beyond simply sport: New Era caps are also a fashion statement for an eclectic group of consumers. With a product that has such broad appeal, New Era needed to sharpen their understanding of who their priority consumer targets should be to drive success. The benefits of a buyer persona or consumer target are that it ensures business decisions are driven by customer...
READ MOREHow insights helped Deakin recover from a 5-year downturn in course demand
Deakin University’s nutrition degree was experiencing a significant drop in enrolments. Bastion Insights' research not only helped reverse the decline in demand but resulted in a nomination for the 2019 AMI Awards for Marketing Excellence.
READ MOREOPTIMISING THE ENERGY MADE EASY ONLINE TOOL (ACCC)
The Australian Competition and Consumer Commission (ACCC) on behalf of the Australian Energy Regulator (AER), commissioned strategic market research and CX consultancy Bastion Insights to conduct a review of Energy Made Easy (EME), their electricity and gas offer comparison tool. In its quest to redevelop Energy Made Easy, AER needed to more accurately understand user needs and expectations, ensuring it based its new vision, product roadmap and website user experience within a deep understanding of the energy consumer. Through a multi-disciplined approach including usability testing, workshops, an online community and a survey, we developed insights to inform AER’s planning over the next...
READ MOREWe are part of Bastion
Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.
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