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Work

delivered by divergent yet complementary mindsets across the breadth of communications disciplines.
Case Study
Education
Government
RACGP Australian General Practice Training Program
Having been awarded the business in May via a competitive pitch, Bastion Creative has developed its first major body of work for The Royal Australian College of General Practitioners (RACGP), the national voice for the GP profession.
Case Study
Advertising
Brand
Harris Scarfe AW23 Essentials
Harris Scarfe asked Bastion to generate a must-have mindset around key essentials to further establish them as a trusted fashion destination.
Case Study
Tourism
Transport
Creative
Air New Zealand Te Matatini
We created an engaging AV that illustrates the power of whānaungatanga in a simple, visual way.
Case Study
Education
Government
University of Canberra Development of a civic engagement approach
With a new decadal strategy developed, the University of Canberra is pursuing an aspiration of being more connected and responsive to the Canberra community and the broader capital region as the prominent centre of learning and research.
Case Study
Finance
Advertising
AMP For the investor in all of us
Bastion Creative worked with AMP to launch a new investment-focussed advertising campaign that recognises the importance of investing for all Australians.
Case Study
Campaign
Government
Infrastructure NSW Check your flood risk
There are certain parts of Sydney that are under grave risk of being flooded at any minute. The problem was that there hadn’t been a serious flood for decades, and most residents are relatively recent arrivals and so complacency is rife. The campaign centred around creative that jolted people into realising that floods WILL happen where they live, it’s just a matter of time.
Case Study
Luxury
Sport
Melbourne Cup Carnival KOLs
Bastion Asia was challenged to drive ticket sales and awareness prior to Melbourne Cup.
Case Study
Campaign
Retail
MyRacehorse Social Media campaign
The use of advertising placement on Chinese media channels often provides clients with a great opportunity to reach a broad and diverse audience, drive traffice, and the conversion is higher than most alternative platforms.
Case Study
Campaign
Education
NSW Government Maths trains brains
In October 2020, the NSW Government and the Department of Education launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10.
Case Study
Event
FMCG
Kennedy Kennedy Marquee
During the Melbourne Cup Carnival there are a multitude of brands seeking to build brand luxury credentials with race goers. As a ‘true custodian of luxury’ the Kennedy Luxury Group brand experience needed to generate cut through and exude genuine luxury.
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