Making customer centricity part of everyday. Through agile, research sprints we deliver real time feedback in bite-size chunks suited to the speed of business today.

Insight communities help organisations stay attuned to their customer needs by faciltating fast, agile research cost effectively across organisation silos. Designed, managed and facilitated for ongoing insight generation, these communities are perfect for larger organsiations wishing to undertake multiple research projects over the year in a cost effective manner.

A pop-up insight community can be used to develop iterative insights from a broad cross section of your target audeince in a matter of days or weeks, either as s stand alone reserach project or as a complement with other research methdologies.

Improving experiences for everyone through human centred design (HCD) principles. We can examine the experience from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experience (CX), user experience (UX) and service design (SD)

– Customer Experience (CX): Unpacking how your customer experiences across all touch points of your business including what they are offered and how they are treated
– User Experience (UX): Understanding your users’ experience with navigation, usability and interface design. Whether it be a product or service; digital landscape or in person.
– Service Design (SD) : Unpacking interactions across all your channels, not only from a customer’s perspective but also from an organisational one.

Nurturing the power of creative hearts through science brains, we use research to help design better communications through all stages of comms planning.

– Exploratory & Developmental: Identifying engagement or change levers, sizing or prioritising the opportunity; outputs aimed at inspiring clients teams, planners and creatives.
– Concept Testing & Creative Optimisation: Directional advice to support concept selection, clarify strategy, and heighten executional impact.
– Performance Measurement: Diagnostic tools and the keys to improve on next measurement waves.

Australia’s population of about 25.4 million is one of the most culturally and linguistically diverse populations in the world. 53% of the Australian population are newer migrants, our landscape is quickly changing and there has been strong growth among Asian migrants in recent years, surpassing European migrants. Many migrants came under the skilled migration stream (68% in 2018), they represent the new middle class and have strong purchasing power.

Our diverse multicultural communities take up a large proportion of the Australian population, they are not a minority. Only a handful of local brands attempt to address the Australian multicultural population and its population landscape shifts.

The Bastion Insights Cross-Cultural Insights team includes expertise focusing on cultural research, segmentation, communications, behaviour change and experience design, as well as a specialist focus on Culturally And Linguistically Diverse communities residing in Australia. We have strong experience in the social, retail and shopper space and significant understanding of consumers, having conducted research in Australia and internationally across Asia-Pacific, U.S. and Europe to understand cultural nuances and its impacts, social behaviours, purchase expectations, drivers and barriers, decision priorities of different categories and the impact of communication and marketing strategy planning.
We will be the bridge, helping you and your business to connect through our differences.

We bring the world to you.

Our research goes deeper to explore the context, and to understand the biases, heuristics, and norms that impact on people’s decision making. Bridging the gap between research and applications to help our clients design communications, interventions, and nudges that inspire real, lasting change.

Our approach to exploratory behavioural insights is all about asking the right questions, in the right way.
– Using projective techniques and exploring instinctive associations
– Ethnography to explore the environment and context

Our approach to experimental behavioural insights is about direct measurement, essentially not asking questions at all.
– Using A/B testing and randomised control tests to directly measure impact and behavioural change
– Emotion coding, eye tracking & biometric feedback to understand subconscious response