Creating positive impact with User Acceptance Testing



Bastion Banjo had previously tested the desirability of a smoking cessation Chatbot to assist smokers planning to quit. The concept was found to be highly appealing, with the likelihood that smokers would use them as part of their quitting strategy. Since developing the concept, content, and back-end of the Chatbot, user acceptance testing was required before launching in the market.



Through Facebook Messenger, where the smoking cessation Chatbot was created, Bastion Insights conducted a number of online interviews with current smokers to test whether users accept the functionality and look and feel of the Chatbot. The findings from the user acceptance testing confirmed that the Chatbot was found to be appealing, useful, and supportive to current smokers in an effort to stop smoking.

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Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

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